[I posted this entry in 2010, but the topic keeps smacking me in the face, so I thought it was worth revisiting with an edit, update and repost.]
It doesn’t quite work, because “Cynema” and “Cinema” are homonyms. Visually – okay. To the ear, it needs to be “Cynical Cinema.”
cynical, adj., 1. concerned only with one’s own interests and typically disregarding accepted or appropriate standards, 2. distrustful of human sincerity or integrity
cynema, n., filmmaking motivated by cynical inclinations as to what will move the creators’ careers forward, at the expense of coherence, humanity or passion; cynema is often characterized by slavish devotion to a style, it rarely demonstrates any devotion to a focused story, it is marked by poor craftsmanship, improvisation in lieu of writing, a desperate desire to be funny (often by imitating others’ humor), emphasis on the ‘mockumentary’ form, hitting visual punchlines, etc.
We’ve all had enough of it, right? How many invitations have we received to look at vimeo, youtube, whatever, to see the latest work by an acquaintance, and you want to throw heavy objects at your fragile computer? If I never see another stupid fucking unfunny mockumentary again in this lifetime or any lifetime to follow, it will be too soon. Stop it! If you aren’t going to be funnier than Spinal Tap or Waiting for Guffman (or that delicious Extras skit between Gervais and McKellen about acting), don’t do it! And trust me, you probably aren’t funnier than those films. Those are professionally funny people, and in this business if you haven’t been paid to be funny, there’s an awfully good chance that if you tried, you simply aren’t funny enough to be paid for it.